You said "Yes" to the business idea.

Are you continuing to say "Yes" to the kind of business you want to be, and the kind of service you want to give?

Most importantly are your customers and the people you want to become customers the sort of people you want to be with?

The more you market your business to the right prospects, and hang out with the right customers, the more your business will be fulfilling. The more clearly you express what is important for you in your marketing, the more likely you are to get the right customers.

By getting clear on your values you will know:

* The kind of work that you enjoy and perform well
* The kind of customers you prefer
* How you like to treat your customers
* How you like to be treated
* The satisfaction of knowing the difference your business can make

Who is right for you

Business is never just about the money. There are far too many potential customers out there is the wide world. You can't work with them all. Better by far to have an excellent reputation with the right ones.

If your marketing clearly expresses what is important to you, and what the right customers can gain from working with you, you make it easier for them to find you. Expressing your values in the world, and making a difference one customer at a time makes it all more enjoyable and - best of all - gives you a competitive edge.

Who is wrong for you

Some of the people who want to work with you may simply be wrong for you. You could take their money but it may not feel right.

Next time you hear that small voice telling you that a customer is not right for you, stop and listen. After all, you probably know a lot of people in your field, and the customer who is wrong for you may be perfect for one of your competitors.

Don't leave yourself out of your business. Be yourself. No one else can do it, so make the most of it - it's what makes you special!